Our Network and LifePoints Panel
Overview

Our Network is the largest in the industry and built with highly validated, permission-based respondents. Our unprecedented reach combined with enhanced sample and connected data sources creates unique audiences you can’t find anywhere else – all through a single access point.

Key features

Dynamic access to our exclusive network of global panels With faster, more efficient sampling than traditional methods. Plus: exclusive access to LifePoints Panel.
Trusted and compliant data source Our data collection respects data protection regulations. We enhance connected sample compliantly.
Scaled media activation capabilities We connect, verify, append and activate your data, and programmatically link you to new audiences.

In numbers

100m+ research-ready respondents (100% permission-based respondents, managed to participate in research surveys)
45m Enhanced Sample reach (Richer double opt-in respondent profiles, built from compliantly matching / appending / tagging behavioural data to panellist profiles)
4,800 profiling attributes
70 panel markets

Panel Representivity

All LiGHTSPEED’s online access panels are ‘opt in’ by nature. LiGHTSPEED welcomes everyone who wants to join their proprietary LifePoints Panels, regardless of their origin, their sexual orientation, or their ethnicity, as long as they pass both industry-standard and LiGHTSPEED’s unique and industry-leading quality checks, validating that they are not ‘fraudulent’ panellists. The overall representation of the panellist sample pool available in a country is therefore driven by those who voluntarily sign up to be a member of the LifePoints panel in that country.

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