Lightspeed recognises the importance of protecting an individual’s privacy and is committed to protecting and respecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. This policy provides information as to how Lightspeed collects, uses and safeguards the personal information provided to us.
Lightspeed, operating as LIGHTSPEED RESEARCH AUSTRALIA PTY LIMITED (ABN 34 108 337 855) upholds your rights under the Australian Privacy Principles contained in the Privacy Act 1988 (Commonwealth) (“Privacy Act”) and the Notifiable Data Breach scheme. Lightspeed is a member of the Association of Market and Social Research Organisations (AMSRO) and adheres to the Privacy (Market and Social Research) Code 2014 (“Code”).
For more information about the Privacy Act, the Australian Privacy Principles and the Notifiable Data Breach (NDB) scheme click here: Australian Privacy Principles, OAIC
For more information about the Code click here: AMSRO Code
For what purpose does Lightspeed collect or hold information?
Lightspeed uses information collected from individuals only for research purposes. This means that we use it to investigate the behaviour, needs, attitudes, opinions, motivations or other characteristics of a whole population or particular part of a population.
We do this in order to provide accurate and timely information to government, commercial and not-for-profit organisations about issues relevant to their activities to support their decision-making processes. Your input into these decisions is important and the more people that participate, the more the results we obtain truly reflect the spectrum of Australian society.
“Personal Information” is information or opinions relating to a living individual which can be used to identify that individual (and/or a specific household if and has the same meaning as under the Privacy Act.
Some personal information is considered to be “Sensitive information”. Sensitive information includes information relating to a person’s racial or ethnic origin, political opinion, membership of a political organization or religious beliefs, membership of a trade union or professional or trade association, sexual preferences or practices, criminal record or health information.
What information do we collect from you?
We collect and process the following data on our site:
- Information that you provide by filling in forms on our site. We may also ask you for information when you report a problem with our site.
- If you contact us, we may keep a record of that correspondence.
How does Lightspeed collect and hold your personal information?
Lightspeed will generally collect your personal information directly from you in the course of you participating in our research and/or surveys which may consist of a telephone, face-to-face or online survey, a discussion group or interview or other online interviewing and discussion methods. However, we may also from time to time collect personal information about you from third parties, such as from organisations which provide a list of potential candidates for the research. If so, we will inform you as soon as practicable of this collection and the circumstances of this collection.
We collect and process personal data for the purposes described above, but we do not share or sell your personal data to any third parties. We will only disclose your identity to the client related to a specific project which you have participated in, if you have provided consent for us to do so.
We may also collect personal information from, for example, websites, in promotional activities such as promotional events and competitions, from other directly related companies or from organisers of events that our organisation sponsors.
What personal information about you does Lightspeed collect and hold?
The information Lightspeed collects may include your name, age, email address, date of birth, occupation, salary, opinions and feedback in relation to products, brands etc. When providing personal information you have the option of remaining anonymous or using a pseudonym to be identified by. However, in certain circumstances, such as where we receive your contact details from a third party or where the research data itself may potentially allow for identification, this may will not be practicable.
Depending on the nature of the research we conduct, we may also collect sensitive information from you, including political opinion, religion, health information etc. Sensitive information will only be collected with your prior consent and only if it is directly related to, or reasonably necessary for, the research we conduct.
Data Collection from children
We never knowingly invite children under the age of 14 years to participate in research studies without consent. If it is necessary and appropriate to a particular project to directly involve children under the age of 14 years, we take measures to ensure we have been given permission by the child’s parent or legal guardian.
When inviting children under the age of 18 years old on sensitive subjects, we take measures to ensure we have been given permission by the child’s parent or legal guardian to proceed.
We do not sell children’s personal data.
What are the purposes for which Lightspeed uses, handles and discloses your personal information?
We have listed below the ways in which we use your personal data. We are also required by law to explain the legal basis for using your personal data, and this is also set out below. The legal basis in each case is that we have your consent for the use of your personal data, or that we need to use your personal data in order to perform a contract with you, or that the use of your personal data is necessary for our (or third parties’) legitimate interests (in which case we will explain what those interests are). Where we use your personal data with your consent, you have the right to withdraw your consent at any time
- To ensure that content from our site is presented in the most effective manner for you and for your computer (this is based on our legitimate interest in ensuring that our site is presented to you in the most effective way possible).
- To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes (this is based on your consent, which you may withdraw at any time).
- To carry out our obligations arising from any contracts entered into between you and us (this is based on contractual necessity – we need to use your personal data to perform our contract with you).
- To allow you to participate in interactive features of our service, when you choose to do so.
- To notify you about changes to our service (this is based on our legitimate interest in keeping you informed about changes to our service).
To whom will Lightspeed disclose your personal information?
We will not disclose any personally identifiable research information we collect from you unless we have your express prior consent and will only report the information you provide in an aggregate form that will not personally identify you. We will not disclose any personal information or personally identifiable research information to a third party for a purpose other than conducting our research unless we have your express prior consent or are required to do so by an Australian law or court/tribunal order.
Where we process and store your personal data
You can be assured that we will protect your privacy. We will not make your personal information available to anyone without your agreement unless it is for research purposes only or if required by law. This includes your name and e-mail address.
We will only share your personal data if your explicit consent has been provided to do so. Where these transfers are across borders or outside Australia we shall put safeguards in place to ensure the transfer is made by a legitimate method for the purposes of EU and Australian data protection law and security.
We may rely on Lightspeed Group providers to host, process, transfer or store the data we collect, which are located overseas.
The names and locations of those suppliers are:
*Lightspeed Global Operations, based in Lisle, Illinois, USA. Lightspeed Global Operations
host and store the online survey data which we collect.
*Lightspeed IMRB based in Mumbai India and/or Lightspeed Global Delivery Centre in the
Philippines and/or India or Lightspeed data processing hubs in Europe, the USA and
All of these companies are protected by the Lightspeed Group IT security protocols.
At times we may work with offshore third party suppliers for these services.
Keeping your personal data secure
Unfortunately, the transmission of information via the internet is not completely secure. Although we will take reasonable steps to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
You have the right to request access to any personal information we hold about you. You can request this information by contacting the Privacy Officer at the details listed below. Where we hold information that you are entitled to access, we will respond to your request in a reasonable time and endeavour to provide you with a suitable range of choices as to how access is provided (e.g. emailing or mailing it to you).
If at any time you believe that personal information we hold about you is incorrect, incomplete or inaccurate, then you may request amendment of it and we will either amend the information or make a record of your comment, as we think appropriate.
When visiting Lightspeed’s Australian website, the site server makes a record of the visit and logs the following information for statistical and administrative purposes:
- the user’s IP address – to consider the users who use the site regularly and tailor the site to their interests and requirements;
- the date and time of the visit to the site – this is important for identifying the website’s busy times and ensuring maintenance on the site is conducted outside these periods;
- pages accessed and documents downloaded – this indicates to Lightspeed which pages or documents are most important to users and also helps identify important information that may be difficult to find;
- duration of the visit – this indicates to us how interesting and informative the Lightspeed site is to candidates; the type of browser used – this is important for browser specific coding
- In order to optimise the Lightspeed web site and better understand its usage, we collect the visiting domain name or IP address, Computer Operating System, Browser Type and Screen Resolution
A cookie (see more information below) is a piece of information that an Internet web site sends to your browser when you access information at that site. Cookies are either stored in memory (session cookies) or placed on your hard disk (persistent cookies). The Lightspeed web site does not use persistent cookies. Upon closing your browser the session cookie set by this web site is destroyed and no Personal Information is maintained which might identify you should you visit our web site at a later date.
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is used to generate statistical data about our users’ browsing actions and patterns.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
The cookies we use are “analytical” cookies used by the Google Analytics external service. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily. You can find more information about the individual cookies we use and the purposes for which we use them in the list below:
- Cookie: __utma – Name: Identity cookie – Expiry: 2 years Purpose: This cookie enables us to estimate our audience size and usage pattern.
- Cookie: __utmb – Name: Session cookie – Expiry: 30 minutes Purpose: This cookie enables us to identify you as a user between page loads. This allows us to remember certain settings
- Cookie: __utmz – Name: Referral cookie – Expiry: 6 months Purpose: This cookie stores the referral used by you to reach our site (e.g. a website search, an advert etc). The cookie is used to calculate search engine traffic, ad campaigns and page navigation within our own site.
- Cookie: __utmx – Name: Optimiser cookie – Expiry: 2 years Purpose: This cookie helps determine the most effective design for our sites.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
How long will we keep your personal data?
We are required by law to keep your personal data only for as long as is necessary for the purposes for which we are using it. Lightspeed will destroy or de-identify your personal information as soon as practicable once it is longer needed for the purpose for the research purpose. The period for which we keep your personal data will be determined by a number of criteria, determined by the minimum time required for the research purpose, including the purposes for which we are using the information, the amount and sensitivity of the information, the potential risk from any unauthorised use or disclosure of the information, and our legal and regulatory obligations.
However, we may in certain circumstances be required by law to retain your personal information after our research has been completed. In this case your personal information will continue to be protected in accordance with this Policy. If we destroy personal information we will do so by taking reasonable steps and using up-to-date techniques and processes.
Security of Information
Lightspeed will take reasonable steps to protect your personally identifiable information as you transmit your information from your computer to our website and to protect such information from loss, misuse, and unauthorised access, use, modification, disclosure, alteration, or destruction.
However, you should keep in mind that the transmission of information over the internet is not completely secure or error-free. In particular, e-mail sent to or from this website may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.
We will not use your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to disclose your information to any third party for any other purpose than the research purpose. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data or not providing your consent. You can also exercise the right at any time by contacting us at firstname.lastname@example.org
You also have the following rights in relation to your personal data (some of these rights apply only in certain circumstances, and some of them vary according to the legal basis on which we are processing your data – please see above for further details):
- The right to change your mind and to withdraw your consent
- The right to access your personal data
- The right to rectify/ correct any personal data that we hold about you that’s inaccurate or incomplete.
- The right to erase your personal data from our systems, unless we have legitimate interest reasons for continuing to process the information
- The right to port your personal data (portability right)
- The right to restrict processing of your personal data
- The right to ask whether we’re processing your personal data and, if we are, to find out details of that processing (as well as obtaining a copy of your personal data).
- The right to object to how we’re processing your personal data, and to ask us to restrict how we’re processing your personal data
- The right to not be discriminated against for exercising any of the rights available to you under applicable data protection laws.
The right to have the personal data that you’ve provided to us provided to you in a structured and commonly-used electronic format. You can also ask us to transfer your personal data directly to another company if that’s feasible.
If you’re not happy with how we’ve dealt with your personal data, we’d like a chance to put it right – please contact us at email@example.com
If necessary, we will notify any other parties such as our suppliers or service providers to whom we have transferred your personal data of any changes that we make when you make a request.
However, you also have the right to complain to a supervisory authority at firstname.lastname@example.org (Office of the Australian Information Commissioner)
Links to Other Websites
Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
In this policy “personal information” has the same meaning as under the Privacy Act.